Dr. Shane Cole – CEO & Medical Director

Meet Dr. Cole

In Frisco and Fort Worth, TX, Dr. Shane Cole is a board-certified emergency medicine physician and entrepreneur. He takes pride in leading teams that help patients transition from their worst moments back to enjoying a healthy life. He currently serves as a managing partner of University Urgent Care, CEO and medical director of iCare ER & Urgent Care in Frisco and Fort Worth, and CEO of Woodbridge Emergency Medical Staffing Group. Dr. Cole has 12 years of clinical experience in major metropolitan hospital emergency rooms. He was awarded the Vitals.com "Patients' Choice Award" and "On-Time Doctor Award" in 2014 and 2015.

Skills & Specialties

Board certified by the American Board of Emergency Medicine, Dr. Cole has spent his career helping patients involved in accidents, injuries, and trauma. He is a member of The American College of Emergency Physicians and the American Academy of Emergency Medicine.

Education & Training

Dr. Cole studied medicine at Mercer University in Macon, GA. He completed his residency in emergency medicine at the University of South Carolina at Palmetto Health Richland in Colombia, SC. He has certifications in advanced cardiac life support, advanced pediatric life support, and basic life support. 

Personal

With their 2 dogs, Dr. Cole and wife Brandi moved to the Fort Worth, TX area 8 years ago so that he could join a democratic group of emergency physicians in Arlington, TX. Today, they now have 4 dogs and are very excited to have a baby on the way. If you would like to strike up a conversation with Dr. Cole, just mention anything about airplanes. He is a licensed pilot and general aviation enthusiast. 

Reviews

"Kind, caring, fast, and thorough -- everything you'd ever want in an urgent care/emergency room visit.  Over the past two years I've spent quite a bit of time in hospitals and clinics.  Kids should come with warnings :)   This evening my daredevil daughter managed to get a little slice on her forehead that needed some medical attention.  Children's Medical has been our go to after several prior mishaps at other urgent cares.  On our way, we decided to try iCare.  We happy we decided to try them out.  Dr, Cole and his team were kind, caring, fast, and thorough.  They also understood the situation and were reasonable in how they were going to bill the visit (had a previous review of another provider that required me to jump through hoops to make it right)."

J.R.

Yelp

"I can't say enough GREAT things about the staff and the facility! Everyone was so professional and so nice and made me feel comfortable when I was not feeling well and in discomfort. They went above and beyond and Dr. Cole was very thorough in his diagnosis! I highly recommend this Urgent Care. I can't thank them enough! THANKS AGAIN ??"

C.G.

Google

"My daughter had a high fever. We just moved to the area and have not yet established a pediatrician. I took her to ICare and our visit was great! Everyone, from the lady at the front desk, to the nurses, to the doctor, was very genuine and helpful, like they actually cared (go figure!). Dr. Cole didn't just do a quick in and out. He took the time to sit and talk with me about what was going on, and even brought my baby juice and a popsicle! She asked me if he could be her regular doctor. We both loved it. 5/5."

J.L.

Google

"I have to give a huge shout out to I-Care-ER at Teel and Eldorado. (they just opened - locally and physician owned) They have the capabilities of an ER Hsopital - but more affordable.  I was looking for a place that could help me with my insurance and Dr. Cole went above and beyond to help me.  He sent me a personal text.  That is huge customer service.  They will be my forever emergency care place.   Customer service - at least good customer service is soooo hard to find!!!"

L.C.

Yelp

"My daughter had a high fever. We just moved to the area and have not yet established a pediatrician. I took her to ICare and our visit was great! Everyone, from the lady at the front desk, to the nurses, to the doctor, was very genuine and helpful, like they actually cared (go figure!). Dr. Cole didn't just do a quick in and out. He took the time to sit and talk with me about what was going on, and even brought my baby juice and a popsicle! She asked me if he could be her regular doctor. We both loved it. 5/5."

J.W.

Google

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